In March 2018, a photo exhibit introduced Austin to it’s refugee neighbors.
We designed a storytelling experience that connected the community.
Advocacy marketing is one of our greatest passions. Our art director conceptualized and photographed the art exhibition “Refugee is Not My Name.” The show highlights the individuality of the refugee community members in Austin, Texas, while acting as a fundraiser for iACT, a local non-profit that provides refugee care.
With our services in advocacy marketing and exhibit design, we created the exhibition’s logo and printed marketing materials, designed and built the exhibition’s physical layout, and led the PR and marketing efforts for the event. The goal was to bring awareness to the cause, increase ticket sales, and maintain buzz for the show as it moves to its next locations. A custom communications plan for the project emphasized social communities, guerrilla marketing, and community and press coverage. The exhibit originally opened in Austin’s Lewis Carnegie Studio. Today, “Refugee is Not My Name” continues to polarize discussions surrounding refugee migration as it is displayed in Austin’s Central Library Gallery as a part of the 2018 Mayor’s Book Club.