Alvies Boots


Logo Design, Collateral Suite Design

Alvies are the best boots you’ll ever wear... so creating a brand to match was a fun challenge.

Good thing this Austin design firm knows how to get around in cowboy boots.

Through cultural immersion and in-depth market research, STAV designed the new visual identity, transforming Rickshaw into Alvies Boots. We identified the direction the boot company wanted to move: a brand that adequately represented the “Austin state-of-mind” with laid-back and hip characteristics.

We used Alvie’s personal story as the inspiration behind the logo art and design, with a touch of Charley Harper’s graphic design style as an influence. We created a wrap for the exterior of the company’s airstream, along with branding collateral, such as retail tags and postcards for customers to share the “Austin state-of-mind.”