Lujo Real Estate
Lujo Real Estate enters the Austin market with bold vision and personality. As a new real estate brokerage with creative roots, Lujo hired STAV Creative to craft a modern, art-driven brand that resonates deeply with Austin’s diverse and expressive homebuyers. With an audience defined by individuality, independence, and big dreams, Lujo needed a brand that didn’t just blend in—it had to spark curiosity, connection, and confidence.
Services
Branding Identity
Positioning
Messaging & Voice Guidelines
Marketing Collateral Design
Signage
Merchandise Design
Digital Strategy
Website Art Direction
Lujo Real Estate
Lujo Real Estate enters the Austin market with bold vision and personality. As a new real estate brokerage with creative roots, Lujo hired STAV Creative to craft a modern, art-driven brand that resonates deeply with Austin’s diverse and expressive homebuyers.
With an audience defined by individuality, independence, and big dreams, Lujo needed a brand that didn’t just blend in—it had to spark curiosity, connection, and confidence.
Services
Branding Identity
Positioning
Messaging & Voice Guidelines
Marketing Collateral Design
Signage
Merchandise Design
Digital Strategy
Website Art Direction
Lujo’s brand is built on vibrant color, psychedelic pattern, and a confident sense of modernity. Pulling inspiration from Austin’s cultural blend of music, nature, and visual art—as well as nods to Latin American design—we created a visual identity that feels at once eclectic and elevated.
The brand direction was tailored to Lujo’s target audience: creative thinkers and boundary-pushers seeking homes that reflect who they are. From visual identity and messaging to agent materials and brand collateral, every touchpoint communicates Lujo’s belief that real estate should be a space for originality and bold self-expression.
We developed a brand guide that includes logo variations, color palettes, type system, patterns, and creative direction for both print and digital marketing. This foundation helps the Lujo team stay consistent and captivating as they grow their presence in Austin’s competitive real estate scene.
From day one, STAV understood what we were trying to create: a brand that could stand up to Austin’s wild spirit and still feel beautifully intentional. They helped us channel our inspirations—art, music, culture, nature—into something cohesive, strategic, and unlike anything else in the real estate space. We’re not just building a business, we’re building a movement
