Modern open-concept living room and kitchen with cognac leather sofa, wooden accents, and pendant lighting.

Hacienda Grove

Hacienda Grove is a modern take on Texas living — a cluster of high-efficiency homes designed by Lake | Flato and built by Starred Sky Development, imagined for people who care deeply about design, sustainability, and place. Starred Sky hired STAV to build the Hacienda Grove brand from the ground up. With its own identity, voice, and web presence, the brand needed to feel distinct from Tree Tops, yet fully connected to its creative, landscape-first ethos.

Services

Branding
Positioning
Visual Identity
Website Design
Advertising
Print & Digital Collateral
Signage Design
Creative Direction
Art Direction

Hacienda Grove

Hacienda Grove is a modern take on Texas living — a cluster of high-efficiency homes designed by Lake | Flato and built by Starred Sky Development, imagined for people who care deeply about design, sustainability, and place. Starred Sky hired STAV to build the Hacienda Grove brand from the ground up. With its own identity, voice, and web presence, the brand needed to feel distinct from Tree Tops, yet fully connected to its creative, landscape-first ethos.

Services

Branding
Positioning
Visual Identity
Website Design
Advertising
Print & Digital Collateral
Signage Design
Creative Direction
Art Direction

Woman in white outfit and cowboy hat reading on wooden chair beside potted plant on blue patio

Hacienda Grove’s approach to community building provides a replicable model for design-forward living.
Unlike custom home builds that require years of planning and construction, Hacienda Grove offers six structure options that can be adapted with curated furnishings and finishes. It’s a streamlined approach to high-end homebuilding — faster, smarter, and more sustainable.

We supported the brand with on-site signage, print and digital advertising in Round Top Magazine, Tribeza, and PaperCity, and experiential sales events, including the now-iconic Hacienda Hoedown (cowboy disco, live band, and beer burros included). We brought in our photography partner, Essence Imagery, to capture Hacienda Grove’s unique design-forward vibe with a catalog of images that supports everything from MLS listings to lifestyle advertising.

Sales have been strong, and the model is now being explored for new locations. Hacienda Grove represents the kind of brand we love to build — deeply place-based, but built for possibility.

Learn more about Tree Tops, the broader development that gives Hacienda Grove its roots.

STAV brand guidelines cover for Hacienda Grove 2023
Hacienda Grove modern modular home with metal roof, concrete exterior, and blue chairs on lawn
Static Image Hover Image
Static Image Hover Image

We partnered with Essence Imagery to capture the lifestyle and design of Hacienda Grove. 

Organized closet with hanging clothes, shelf with hats and folded items, and brown boots on floor
Bedroom with tan upholstered headboard, white bedding, black nightstand, and mountain landscape photograph.
Master bedroom with tan upholstered headboard, layered neutral bedding, and mountain landscape artwork above.
Desert landscape photography displayed above wooden console with round mirror and decorative objects
Hacienda Grove modern modular home with metal roof, white stucco, black-framed windows, desert landscaping, and front porch seating.
Black goat statue on wooden side table next to orange "Rancher's Guide to Life" book and striped pillow on chair
Person relaxing in bluebonnet field with cowboy boots and straw hat, rural landscape beyond
Modern kitchen and dining area with white cabinetry, gray pendant lights, and five upholstered bar stools at island counter