jack allen's Kitchen
Services
Design
Web design + development, E-commerce, Web maintenance, Collateral Design, Menu Design
One of Austin's most beloved homegrown eateries gets a new website and menu suite.
A streamlined menu and website to help customers navigate expanding Jack Allen's locations, growth in popularity and even the unpredictability of a pandemic.
Jack Allen’s has been an Austin institution for years, and it takes a lot of cooks to keep this kitchen running! JAK hired STAV to not only help them refresh an outdated website, but to be their trusted agency for ongoing support online. The website successfully connects one restaurant family brand with four individual locations, each with its own unique flavors. We created an e-commerce store with custom shipping options for their signature cookbooks, online gift cards with seasonal promotions, connecting woocommerce and the restaurant’s ordering system from Aloha to Toast.
Using their iconic branding elements, we updated their menu designs to accommodate seasonal ingredients, drink specials and highlighting featured items. The suite includes lunch, dinner, brunch, gluten-free, kids, cocktails and a wine list.
We were presented with a unique challenge in 2020 when the restaurant industry was hit by the Covid-19 pandemic, and we acted swiftly to make adjustments on-call to menus, the website, pop-up announcements and temporary policies.
