The goal was to create a modern, cohesive identity for the municipality itself. From the mayor’s office to fire, police, and public works, every department needed a visual system that felt connected, authentic, and true to Port A’s unique culture. We developed a brand system that threads the needle between approachable and official—connecting the spirit of the island to the serious work of governing it. The new City of Port Aransas logo echoes elements from the tourism brand, but is adapted for civic use with a simplified badge, functional typefaces, and scalable design.

Each department—fire, police, parks and rec, utilities, city hall—received a distinct logo variation built from the same design DNA. We also created department badges, print templates, color systems, and signage applications that made it easy for city staff to roll out the brand in a consistent and confident way.