Bebon Baby skincare



Logo + Identity, Positioning + Messaging, Packaging

Baby skincare that is as good for your baby as it is for the planet.

Passion for the planet and it's next generation is at the core of this French-founded skincare brand.

Bebon sets a new bar for quality and transparency in the baby industry. When we were asked to create the brand, we were challenged with ensuring honesty, sincerity and accuracy in messaging, while designing a visual identity that supports it. Bebon is made with pure, naturalĀ  ingredients, 100% biodegradable packaging and none of the greenwashed marketing. It’s also a family brand, and needed to stand out on the shelf in an exciting way.

STAV created standards for Bebon’s messaging and voice that shines brightly in all of their marketing materials. Their logo, art direction, social media guidelines, and positioning came together in a beautiful brand we could not be more proud of.