The Village
The Village is a members-only social club and spa built around the simple belief that women deserve a place to feel good every day. STAV helped the founding team create The Village, Mimi's Spa and Salon and Little Village in a cohesive brand system that brings this beautiful vision to life.
Services
Branding Strategy & Positioning
Messaging & Visual Identity
Brand Book Design
Website Design & Development
Marketing Collateral
Logo System & Sub-brands
Signage & Wayfinding
Merchandise
The Village
The Village is a members-only social club and spa built around the simple belief that women deserve a place to feel good every day. STAV helped the founding team create The Village, Mimi's Spa and Salon and Little Village in a cohesive brand system that brings this beautiful vision to life.
Services
Branding Strategy & Positioning Messaging & Visual Identity Brand Book Design Website Design & Development Marketing Collateral Logo System & Sub-brands Signage & Wayfinding Merchandise
Creating The Village required thinking that goes well beyond a logo. This is a hospitality brand that addresses the challenges of womanhood in modern times. It was designed to make women feel seen, supported, and at home. Our job was to translate that mission into every visual and verbal touchpoint, from an Instagram grid to cotton-embossed business cards to a wayfinding system that greets members like a warm hug.
We started where we always do: with deep research and an on-site brand workshop at the San Antonio property that would become The Village’s first home. We interviewed the team, mapped the customer journey, and developed detailed member personas that would anchor every creative decision going forward. Understanding who walks through the door, what she needs, and what she’s carrying when she arrives shaped the entire direction of the brand.
From there, we developed a complete brand identity rooted in warmth and sophistication. The color palette, named for the rituals and relationships that define life at The Village, nods to the community it serves. The logo, anchored by an iconic flower-butterfly-V mark the team calls the “Love Bug,” became a versatile system applied across menus, merch, and the walls of the space itself.
We created a full, 86-page brand book for The Village and its sub-brands, a mini-brand for Little Village (the on-site childcare program), a separate identity for Mimi’s Spa & Salon, social media templates, a custom WordPress website, founding membership welcome kits, signage and wayfinding for the property, restaurant and bar menus, and merchandise.
What made this project singular wasn’t the size of the scope. It was the specificity of the vision. The Village holds childcare, co-working, a full spa, fitness programming, a restaurant and bar, and a curated social calendar under one roof, all of it tied together by a brand that aims to expand and support women far beyond San Antonio. Every font choice, every sticker slogan, every matchbook was created with that in mind. The result is a brand that women won’t just recognize, but want to to belong to it.
POSITIONING STATEMENT
The Village is a members-only social club and spa for women where self-care, beauty, and community come together to inspire confidence, connection, and wellbeing. With spa services, wellness programs, fitness classes, childcare, and social spaces, The Village supports women in every part of their lives—professional, parental, social, and personal.
MISSION STATEMENT
We believe women deserve a place to feel good every day. Our mission is to create spaces and experiences where women can prioritize themselves without guilt, connect with others authentically, and find balance in every season of life.
Our purposefully designed spaces blend relaxing spa services, beauty treatments, fitness classes, healing wellness facilities, elevated food and drink, indispensable childcare, and imaginative programming. We balance exclusivity with warmth, and sanctuary with sociability, offering a destination to unwind, recharge, engage alone, or in the company of others. Rooted in positivity, our thoughtfully curated members are supported by a kind, attentive team, and are empowered to be their true selves.
I can’t even thank STAV enough for all of their support in helping me build this. So grateful for Bo and the entire STAV Creative team. Thank you for helping us bring this vision to life.
