Sissy Light hats had amazing traction on the small stage of Round Top, Texas, and we were called in to expand their success to a national scale. We started by updating the brand with colors inspired by the decor of the Frenchie Hotel in Round Top. Keeping in mind the applications of the brand – from hang tags to sales collateral, we created patterns, defined art direction, re-designed the logo, and created a cohesive brand system that would expand to every platform. We designed the website, using custom fonts, colors, and graphics, in Shopify, to ensure ease-of-use for the client to sell her products across the nation. Since the launch, Sissy Light has seen tremendous success, and have repeatedly sold out of their inventory. Now, they are expanding their inventory and product offerings, and it’s been really fun to watch them grow!