Outdoors Tomorrow Foundation
Outdoor Adventures isn’t your typical PE class. Instead of running laps or practicing free throws, students learn to cast a fishing line, identify native plants, or navigate with a compass. It’s a life-changing program—one that needed a brand to match its impact. The Outdoors Tomorrow Foundation (OTF) is a nonprofit that empowers schools to offer accredited outdoor education through its flagship curriculum, Outdoor Adventures. With a fast-growing footprint and a mission rooted in conservation and hands-on learning, OTF came to us ready for a brand evolution. They needed a clear identity, a scalable digital presence, and design tools to support educators, funders, and families across the country.
Services
branding
web design
staff training and support
marketing collateral
merch design
website development
Outdoors Tomorrow Foundation
Outdoor Adventures isn’t your typical PE class. Instead of running laps or practicing free throws, students learn to cast a fishing line, identify native plants, or navigate with a compass. It’s a life-changing program—one that needed a brand to match its impact. The Outdoors Tomorrow Foundation (OTF) is a nonprofit that empowers schools to offer accredited outdoor education through its flagship curriculum, Outdoor Adventures. With a fast-growing footprint and a mission rooted in conservation and hands-on learning, OTF came to us ready for a brand evolution. They needed a clear identity, a scalable digital presence, and design tools to support educators, funders, and families across the country.
Services
branding
web design
staff training and support
marketing collateral
merch design
website development
Branding a Movement, Not Just a Curriculum
We partnered with OTF to strengthen and unify their brand across every touchpoint. Our work included a full redesign of gootf.com, along with a refreshed identity that honored their Texas roots while signaling national scale. We developed marketing collateral, custom merchandise, and branded annual report templates to support their team in the field—and trained them on how to use it all with confidence. The result is a system that works just as well on a school campus as it does in front of potential funders. With the right tools in place, OTF is expanding access to the outdoors—one school at a time.
"STAV understood our mission from day one. They didn’t just give us a new brand—they gave us the tools, confidence, and clarity to reach more schools, more students, and more communities. Their team was thoughtful, responsive, and genuinely invested in our success."
