lively beach hotel



Branding Identity, Positioning, Marketing Collateral Design, Signage, Web Design


Advertising, Publication Layout

A new escape on the Texas coast inspires discovery, relaxation, and connection.

Our branding agency was called to develop positioning and visual identity for a new hip hotel on Mustang Island

Lively Beach is a new hotel development scheduled to break ground in summer 2019. It is a project that is set to change the landscape of the Texas Coast; its unique architecture introduces a resilient and sustainable sensibility that breathes new life to the region. As the entrypoint to Mustang Island and surrounded by a nature preserve, Lively Beach is designed to inspire. Modern design elements fill the spaces and central courtyards encourage connection in the company of inspiring creative work.
Our team worked with the architect, builder and developer to design a brand experience for the spirited and curious. These images reflect logo concepts, moodboard, and the final brand book and art direction.

For the hotel, STAV developed a full-scale brand book as a roadmap for all future marketing efforts. The book includes research findings, clear user personas and their journeys, messaging, taglines, logos and their variations, color palette, icon and pattern designs, typography and art direction. The brand book also includes numerous mockups and examples of brand applications from social media to signage. We also designed a high-functioning website interface design for the upcoming development, which can be viewed in the link below.