sports tech world series
With a growing global presence and an impressive slate of offerings, Sports Tech World Series was ready for its next evolution. Their ecosystem, spanning digital platforms, global events, training camps, and research reports, had outpaced its original brand system. It was time to invest in a cohesive brand identity and messaging strategy that could unify their voice, elevate credibility, and support continued growth across every marketing channel.
Services
Branding
Positioning
Visual Identity
Brand Personality
Art Direction
Report Template Design
Marketing Materials
sports tech World Series
With a growing global presence and an impressive slate of offerings, Sports Tech World Series was ready for its next evolution. Their ecosystem, spanning digital platforms, global events, training camps, and research reports, had outpaced its original brand system. It was time to invest in a cohesive brand identity and messaging strategy that could unify their voice, elevate credibility, and support continued growth across every marketing channel.
Services
Branding
Positioning
Visual Identity
Brand Personality
Art Direction
Report Template Design
Marketing Materials
A global identity for a global leader
Headquartered in Australia, Sports Tech World Series (STWS) is one of the most influential voices in sports innovation — producing international conferences, industry training camps, investor and community networks, content platforms, and high-value research. STAV Creative partnered with the STWS team as their branding agency to bring consistency and clarity to the brand across every touchpoint. We conducted audience research, led strategic brand workshops, and developed a clear positioning statement, unified voice, and sleek, modern visual identity system. Our graphic design team created a cohesive look that uses color to differentiate between digital and event properties while maintaining a connected, global feel. We also designed the marketing templates for their industry reports — a lucrative and high-visibility product. Today, the STWS brand thrives on a global stage: on signage, social media, podcasts, newsletters, and across their broad suite of marketing collateral.
BEFORE
AFTER
"Special thanks to STAV Creative for their hard work in bringing our new visual identity to life. We saw this rebrand as an opportunity to take a holistic approach to building a strategic foundation for future growth and development of the STWS community. That includes creating a unified identity, a scalable design system, and a mission that makes us all proud."
