Pecana Pecan milk
America’s favorite nut is now its favorite milk.
Pecans take the spotlight — or in this case, the milk aisle — with bold, nostalgic branding and a full suite of custom design assets. Pecana launched with a clear mission: to create the healthiest nut milk on the planet. As the first certified organic pecan milk on the market, the brand had to make a splash — and STAV was proud to bring it to life from the ground up.
Our journey with the Pecana team started years before the first bottle hit the shelf. We began by branding Chase Pecan, the multi-generational farm at the heart of the company. With roots running deep in the Texas pecan industry, this family business is now in its third generation — and ready to innovate.
Services
branding
naming
visual identity
package design
marketing collateral
large-format & booth design
merchandise & uniforms
influencer boxes
copywriting & messaging
creative direction
Pecana Pecan Milk
America’s favorite nut is now its favorite milk.
Pecans take the spotlight — or in this case, the milk aisle — with bold, nostalgic branding and a full suite of custom design assets. Pecana launched with a clear mission: to create the healthiest nut milk on the planet. As the first certified organic pecan milk on the market, the brand had to make a splash — and STAV was proud to bring it to life from the ground up.
Our journey with the Pecana team started years before the first bottle hit the shelf. We began by branding Chase Pecan, the multi-generational farm at the heart of the company. With roots running deep in the Texas pecan industry, this family business is now in its third generation — and ready to innovate.
Services
branding
naming
visual identity
package design
marketing collateral
large-format & booth design
merchandise & uniforms
influencer boxes
copywriting & messaging
creative direction
We led naming, messaging, and brand strategy workshops to develop a strong foundation and personality for Pecana, guided by immersive research into the plant-based beverage space. The resulting identity blends the simplicity of farm life with Americana nostalgia — a wink to the milkman and a nod to the golden, buttery color of freshly harvested pecans.
Packaging was only the beginning. We designed shelf-stable cartons for retail, influencer mailers and launch kits, expo booths, merch, employee uniforms, and every visual touchpoint along the way. Every detail was considered, from playful sticker slogans to clear, data-backed sales brochures. As the brand expands into new markets and new flavors, STAV continues to serve as creative partner and brand steward — ensuring that Pecana’s visual storytelling grows as thoughtfully as its roots.
"We’ve worked with STAV for years, and they’ve been an essential part of bringing our vision to life — from farm to fridge. They just get us, and it shows in every sticker, booth, and bottle."
