Party smart
PartySmart had great science and decades of research on its side — but its branding wasn’t living up to the product promise. We were brought in to elevate their visual and verbal identity, helping them speak clearly to today’s health-conscious, socially active consumers. Our goal was to build trust, create clarity, and spark a little joy.
We delivered a brand refresh that positioned PartySmart as effective, credible, simple, and fun. That included developing a strong new voice, an ownable tagline system, custom illustration style, and campaign messaging for retail and e-commerce. We clarified how the product works, simplified the science behind it, and wrote compelling copy that now lives everywhere from Amazon to in-store displays. The result? A brand with the confidence and personality to match its product.
Services
Brand Strategy
Audience Profiling
Verbal Identity
Packaging Messaging
Advertising Campaigns
Amazon Optimization
Illustration Direction
Creative Direction
Party Smart
PartySmart had great science and decades of research on its side — but its branding wasn’t living up to the product promise. We were brought in to elevate their visual and verbal identity, helping them speak clearly to today’s health-conscious, socially active consumers. Our goal was to build trust, create clarity, and spark a little joy.
We delivered a brand refresh that positioned PartySmart as effective, credible, simple, and fun. That included developing a strong new voice, an ownable tagline system, custom illustration style, and campaign messaging for retail and e-commerce. We clarified how the product works, simplified the science behind it, and wrote compelling copy that now lives everywhere from Amazon to in-store displays. The result? A brand with the confidence and personality to match its product.
Services
Brand Strategy
Audience Profiling
Verbal Identity
Packaging Messaging
Advertising Campaigns
Amazon Optimization
Illustration Direction
Creative Direction
Where science meets the after-party.
PartySmart came to us with a solid product — a clinically studied, herbal-based capsule that helps your body recover faster from alcohol. But their brand didn’t reflect the clarity, fun, or credibility needed to thrive on retail shelves or Amazon. They needed help speaking to today’s wellness-savvy partiers with the confidence their formula deserved.
We refreshed the brand from the ground up: crafting a voice that was smart, simple, and social; building out a visual identity system that was as playful as it was effective; and translating the science into everyday language people could understand (and trust). We developed their tagline system, created campaign messaging, optimized Amazon content, and wrote packaging copy that balances real talk with clinical credibility. New custom illustrations brought the vibe to life and made the brand instantly recognizable across platforms.
Today, PartySmart is confidently positioned as a go-to wellness tool for people who want to celebrate without consequence. With clear messaging, distinct visuals, and a personality rooted in effectiveness and fun, the brand now connects with a growing audience of young professionals, social athletes, and next-day-doers who want to enjoy the night and own the morning.
