STAV partnered with the architect, builder, and developer to create a brand experience that reflects the property’s bold vision and natural setting. From the start, we knew this wasn’t just another beachside hotel. It needed a brand that spoke to the spirited and curious—those who seek beauty in simplicity and comfort in design. Our work included foundational research, user personas, and messaging frameworks, all brought together in a robust brand book to guide future growth.

We developed the full visual identity system, including logo concepts and lockups, typography, color palette, and original icon and pattern designs. We art directed visual references for interiors, amenities, and photography, and created mockups to show how the brand could live in everything from wayfinding signage to social templates. A custom-designed website interface tied the whole experience together, built for a seamless launch.